knowledge and in turn reimagine business models and operations. The importance of an innovative maintenance, system might outweigh the potential additional revenue stream of an interactive, screen/billboard. In, ThyssenKrupp (2016a). ments are also shown. Good practices are also presented and the. Empirical studies that have linked between the factors of digital transformation and a more sustainable business are still scant. This ensures that one ful, that business objectives are achieved. Are there existing case studies for the development of a digital strategy and what are their main findings? Each example showcases the initial situation, the problem definition, the objective, and the solution approach. To serve as a basis for our Roadmap, we have selected three, out a development plan for a DT strategy and its implementation. possibilities and enables cooperation between different actors, who, for example, exchange data and thus initiate processes. G�T��ȫ@�"C�T��pR��B�(4W�����+�@,�?�]? Additionally, we explore the difference between digitization and digitalization. D. IGITAL . The, reference unit with regard to the level of novelty is primarily the, enable data collection and exchange as well as the ability to, are used to initiate new processes within the business model. Therefore, we recommend interviews with practitioners and longitudinal studies in. These touch screens could, add value to a wide swath of stakeholders. Airbus über 3D-Druck in der Luftfahrt, industrie/airbus-ueber-3d-druck-der-luftfahrt-4919624/ [02.02.2, sierten Datenerhebung und Datenauswertung. This paper aims to address this issue. What does an integrated approach to the development of a digital strategy look like? zerne-schroepfen-mieter-und-eigentuemer [20.04.2016]. This, in turn, can affect entire cities. internet with a fundamental impact on society as a whole. The, eld of business model innovation. Which theoretical approaches exist for a digital strategy? nition of digital transformation (DT) and to, : Digital transformation; digitisation; business model; business model innova-, s digital transformation (DT). Purpose The sole purpose of MAX is to gather and take, advantage of data and utilise modern predictive analytics to better evaluate and, The proposed interactive elevator billboard space could address another, opportunity to add value; namely workplace communication and a chance to, introduce a new media channel and marketing platform into an otherwise barren, environment. Aufzüge und Fahrtreppen-eine Branche im Wandel. Payment through electronic wallet, which is one of the solutions to digitize consumer payables and corporate receivables, is increasingly popular globally. The one argument for an interactive screen/billboard would be, the expense. Nowadays, there is a focus on mobile devices and on creating value for customers by, D. Schallmo, C. A. Williams & L. Boardman, leveraging the kinds of personalised customer data that mobile technologies can, generate on a massive scale. The touchscreen itself is a relatively uncomplicated, technology and its development and installation should deliver the bene. The concept behind digital transformation is how to use technology to remake a process so that it becomes more efficient or effective. Businesses started to see that they were now able to communicate digitally with, their customers on an individual basis, and often in real time. AI solutions seem to appear in any and all application domains. One of the elements that I think is misunderstood about a digital transformation is that it’s typically a Trojan horse for a much broader business transformation, a time to review many aspects of a business’s operations from top to bottom—the talent, the organizational structure, the operating model, products, services, etcetera. 2013). To investigate current and future trends, we propose a research framework covering four dimensions of the Digital Transformation and conduct an exploratory Online Real-Time Delphi study with international experts from a diverse field of academic contexts and disciplines. t from external software development and consulting. It’s really important to remember the best ways to adopt a digital transformation. Business processes in supply chain management, which can be digitalized are identified and the priorities of such transformation are presented. ThyssenKrupp, a data-driven maintenance system which created new bene, and in turn generated a new revenue stream. Nesse contexto, a transformação digital e as capacidades de TI têm sido objeto de estudos procurando avaliar seus reflexos no desempenho da empresa. Once Thys-, s partners are an important part of the business model and to better, involved in the development of an interactive elevator billboard. In diesem Kapitel werden relevante Definitionen im Kontext der Digitalen Transformation von Geschäftsmodellen aufgezeigt. The degree of the DT includes the incremental (marginal) as, well as the radical (fundamental) change of a business model. It also presents the technologies and approaches for such transformation with their expected future growth. Digital transformation is what's happening to organizations as they adopt new and innovative ways to do business based on technological advances. How digital transformation will unfold across different economic sectors is another key question. The, part-time landlords and landladies who own properties in highly sought-after, locations and microlease them on Airbnb offer an alternative to hotels and create, How employees interpret newly acquired know-how and use it to improve, decision-making capabilities is what differentiates DT from other, All of the new data sources create newly formed knowledge sources based on that, data. Enablers serve to allow applications or services to be used for the DT of the, business model. When done effectively, it enables companies to share information that can dramatically shorten processing time, eliminate value-depleting activities, and improve quality, accuracy, and asset productivity—all of which are fundamental to long-term success. Digital transformation is a fundamental rethinking of customer experience, business models, and operations. The general objective of this rese. The results indicate that the digital transformation has a broad scope, is ill-defined, and is closely related to digitali-zation and industry 4.0. Collaboration occurs when companies work together for mutual benefit. collect information from elevator riders. The main, although DT is a widely known concept, an approach for the structured DT of business, models is missing. other circumstances in order to establish a greater understanding of DT. ... [...] However, one thing is certain: we are on the historical threshold of the digital age -a new era of digitality in the course of which our accustomed living conditions will radically change" [1]. Building theories from case study research. Finally, we present our ongoing work on establishing the AIQ Meta-Testbed. Examples, complete the research and show the practical application of DT. The increase of revenue through new advertisement space could, also be an attractive future proposal if ThyssenKrupp believes that such com-, munication expertise exists in the company and can be further leveraged to create, additional revenue streams. In English, digital transformation discusses many technologies , industries, and topics whereas the Chinese core journals mostly discuss the publishing and media industries. Beyond a well-established impact on businesses and economic processes, the Digital Transformation remains a driver for change in almost all areas of society. The 4 Main Areas of Digital Transformation, According to Association Success. Most definitions found in literature (scientific and otherwise) are focusing mainly on the transformation of business processes towards utilizing digital technologies (e.g. Collaboration can occur at all points along the supply chain—from design through procurement to final distribution. Aufgaben, Kontrollfragen und Templates erleichtern den Lern- und Umsetzungsprozess für Unternehmer und Führungsverantwortliche sowie für Studierende, die in der Lehre für Unternehmensherausforderungen hinsichtlich Innovations- und Wandlungshergängen sensibilisiert und zum proaktiven Handeln befähigt werden. �N��y��b�r��y\�U�gpٽ�����w������v_�����M���!�g=1�nWmv��Y�dh���"�v�-�`(Wq6q^�h��(�GG��N��&NKܙs�ȋY�B��ռ�lz�_��nw.�A�. Which enablers (e.g., sensors, big data, etc.) Les autres prennent l… The idle-time spent riding in an, elevator could be seen as a golden opportunity to broadcast information to or. Ambition postulates which objectives should be considered for the business, model and its elements. This form of advertisement, could create a unique customer relations platform and reach customers who would, be shown commercials and notices, and who could then provide invaluable. arch is to empirically investigate, develop, and validate a digital maturity model for SMEs. It transcends traditional roles like sales, marketing, and customer service. well as initiation of actions and the introduction of consequences. Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a smart integration of digital technologies, processes and competencies across all levels and functions in a staged way. An increasing, number of tall buildings in major cities led to an increased demand for high-, performance elevators. What do vehicle makers like Rosenbauer, logistics company DB Schenker. Er ist ebenso Gründer und Gesellschafter der Dr. Schallmo & Team GmbH. Gerade in Zeiten der Digitalisierung sind Unternehmen ständig gezwungen, sich gegenüber ihren Wettbewerbern zu differenzieren, da neben steigendem Preisdruck eine zunehmende Homogenität und Transparenz von Produkten und Dienstleistungen zu verzeichnen sind. True supply chain excellence will only come from making a digital business transformation. 4. revenue stream via one-time sales or third party leasing agreements. Given these results, we evaluate the research framework and our approach to investigate the most relevant aspects of the Digital Transformation. We propose a staged digital transformation capability maturity model framework that enables organizations to assess their present digital capability and establish a plan of improvements to move to a higher level. It tried to defne what a digital process is and the boundaries that surround the process, and examined how it can be made more customer-centric. This provides an understanding of the. Digital trans-. Selected activities are illustrated by case studies. ThyssenKrupp was witnessing a drastic change in one of their current business, model elements, namely that of producing, installing, and carrying out mainte-, nance. This reimagining of business in the digital age is digital transformation. The MAX system provided clear communication with regards to main-. This reduces error. Ferner wird der Begriff des Geschäftsmodells erläutert. Comparing the two examples, ThyssenKrupp, maintenance system could be seen as the more pressing need, given their core, ThyssenKrupp digitally transformed their business model by developing an in-, novative maintenance management system. 21, No. Change is happening fast and many, if not all, industries will be redefined. This serves as a starting point in terms of, Digital Potential and the design of a future digital business model. Instead of only making processes more ef, of automation, DT requires individuals to rethink old processes and reimagine new, A business model is the basic logic of a company that describes, model answers the question of how the provided bene, back into the company in the form of revenue. ThyssenKrupp would probably possess the internal capabilities to develop their, own interactive elevator billboard space but the development could also be handed, over to other external stakeholders. Effective maintenance services are an obvious priority add-on for a, major elevator manufacturer like ThyssenKrupp but an in-elevator touch screen, digitisation initiative could also be valuable. Bayer: Advancing digital in health and nutrition Saskia Steinacker, Bayer Industry Leader Perspectives 14 Taking Digital Transformation to the ext Level: Lessons from the Leaders . But digital transformations require room for course corrections. Digital transformation refers to the incorporation of digital technology across all areas of a business, changing how the business operates. The following section introduces three existing approaches to digital transformation that can serve as the basis for a Roadmap. Rule-based, ned as sets of clearly assigned rule-based (algorithmic) processes, eld of the DT of business models is the following, ts are provided to customers and partners. Many efforts are still needed to reduce the knowledge gap between these two concepts. who are thus provided with high levels of transparency and new services. What is your mandate as global head of digital transformation at Bayer? The enhanced transparency with regards to the maintenance requirements provided, new digitally driven process but the real bene. Senior managers and business developers will gain from our, step Roadmap enables companies to take advantage of DT. Put simply, information that was, nal decision to prioritise the MAX system probably stemmed, s maintenance-oriented customer dimension in their business, ts for all stakeholders. Chez nos voisins aussi, le digital est au cœur de l’actualité économique. Businesses, in responding to these shifts, are needing to become more customer-focused, agile, adaptive to new opportunities, and efficient in order to stay competitive. The age of digital transformation has profound effects on the businesses’ operations and consumer behavior. Extrapolating from the sequence 1) digitization, 2) digitalization, and 3) digital transformation, ... A transformação digital está relacionada à adoção de processos e práticas de negócios para responder às tendências digitais. Digital Transformation in Industry White Paper IIC Approach to Digital Transformation - 5 - security and safety managers responsible for implementing protection and mitigation strategies to minimize the impact of disruptions , attacks, errors and faults along the journey. The interactive elevator billboard could, be used by ThyssenKrupp to collect customer satisfaction feedback or the inter-, active elevator billboard space could be leased or sold outright to end users or, third-party advertising agencies. It is an encompassing term to describe the wide scope of the changes that are happening due to the increased use of digital technologies and comprises terms such as e-business and industry 4.0. 1. Flugrevue (2016). For example, an interactive screen/bill-, board could be offered in select models of elevators. 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