The company is involved in the development, manufacture, marketing, and sales of apparel, footwear, accessories, equipment, and services. 2680 words (11 pages) Essay. As we know that Nike’s share depends on different kinds of sportswear and equipment that are included in the market definition and if they are included in the market then Nike’s market position would be a medium one. While China (where Nike boasts a market-leading position) is prime for more stores to be opened, the company has also continued to roll out its online store to more countries, available in over 45 at present. 2. The Nike 4P’s elements as shown in the architectural diagram, distinguishes it from its rival competitors. This advertising method of Nike is in particular a hit as of its functionality to reach many athletes. 1st Jan 1970 Marketing Reference this Disclaimer: This work has been submitted by a university student. Nike is the largest supplier of athletic shoes and apparel in the world (Sage, 2008). What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. This is not an example of the work produced by our Essay Writing Service. Nike Target Market Men, women and children from urban upper-middle and upper class. The company was found in […] On this day, Nike introduced its first mass produced gadget, Nike + iPod Sports Kit, in the US market. It’s safe to say Nike’s at the top of its game right now. Nike, Inc. is a multinational corporation based in the United States with headquarters in Washington County, Oregon. In 1979 Nike introduced the air cushioning technology to its running shoes. Nike STP Nike Segmentation Sports enthusiasts. The innovative approach to product and marketing started in 1979 for Nike. North America is a key target market. Nike shoes that are made for professional athletes across sports worldwide. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Its Products is basically designed for sporting events. While their sports shoes are already enjoying worldwide consumer demand and huge sales, it does not stop devising and thinking of new ways to improve its main product. Nike Positioning Nike offers high quality sports products at a high price which gives satisfaction and comfort Nike lays numerous techniques to aim their on the spot customers, athletes and all sportsmen.. Its product is considered to be highly effective and comfortable to the athletes. The second one basically helps to define the total market of that product in our case would be the total market of furniture. The Nike’s effective Marketing Mix Program supports the brand positioning in the target market. Nike also held the largest market share of the global apparel market. 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