In China, at least, Tesla is now changing its tune. Background: My day job is running a space transportation company called SpaceX, but on the side I am the chairman of Tesla Motors and help formulate the business and product strategy with Martin and the rest of the team. Tesla: Business Strategy, Mission, and Tactics. Like all other things, Tesla’s placement and distribution strategy are unique than others in the market. Hiermee worden de auto’s niet minder innovatief maar wel minder exclusief. The Tesla Roadster still wins by a hefty margin if you assume the average CO 2 per joule of US power production. Tesla’s recent breakout market performance is proving some of its skeptics wrong. This approach doesn't work for everyone. And th… You also have the option to opt-out of these cookies. Innovatie en exclusiviteit zijn nog steeds belangrijke pilaren in de strategie van Tesla. The special promotion of Tesla is public relation and viral marketing. Without the customer, the company has nowhere to take their goods and services. ... Tesla, indeed, has built a strong brand that requires little or no promotion for now. Tesla owners genuinely want Tesla to be successful. Tesla also does the normal promotion strategy like other companies, for example, personal selling, sales promotion. Tesla is departing from its stated marketing strategy to adapt to the Chinese market. • It can bring in large market share which result in large revenue for the company. Tesla has compounded major bet upon major bet by having a multilevel strategy that targets components, products, and systems. Tesco uses marketing mix in various ways to acquiring more customers in retail industry. Their current master plan is to not be Tesla Motors. If you continue browsing the site, you agree to the use of cookies on this website. But still, it manages to be the talk of the town every now and then. Perhaps this strategy is credited for the increasing revenue and profit margins in the corporation which has retained it at the top of its competitors. These cookies do not store any personal information. But with an apparent $0 marketing budget and the ability to sell cars for $100,000+ how are they doing it? Tesla has always shocked people with its new technological inventions. Tesla is full of surprises and innovations. Elon Musk has shared an email on Tesla’s pricing strategy with the world for a very specific and clever reason. For example, in 2018, this brand started to sell wireless smartphone chargers, surfboards, tiny die casts, even shirts, hoodie caps, as well! It has no advertising commercial or bill boards, no ad agency, no CMO, nothing and that is the most awesome part about it. Another factor is the industry and competition. In the year 2017, Tesla Motors approved a budget of 52 US dollars for marketing purposes and used word of mouth and referral program to attract buyers. If Tesla has the intention to become the world leader of the EV manufacturing industry, it should think of how to solve this significant problem of limited charging stations. The company’s marketing strategy in unique compared to other automotive companies mainly because it depends on the viral marketing. The acquisition will enable us to transform into a truly integrated sustainable energy company capable of developing, producing, selling, installing, and servicing these products in the most seamless way possible. Notably, China exempted Tesla from a 10% purchase tax. Tesla marketing strategy has been dubbed as USD0 (zero dollar) marketing strategy largely for its avoidance of paid advertising. Personal Selling: Salespeople do personal selling at the various dealerships around the world. Then how Tesla sells its products? Tesla’s international-level strategy is the transnational strategy. All their cars use electricity as fuel. His work and reputation allowed me to have trust in him to be able to increase the company’s revenue. That is why we are deliberately positioning our store and gallery locations in high foot traffic, high visibility retail venues, like malls and shopping streets that people regularly visit in a relatively open-minded buying mood. By knowing marketing, you have the advantage to know how to gain profit, how to be efficient and effective to the marketplace also to satisfy the needs and wants, Customers are one of the important and paramount parts of an organization. Ahmed Elsayed Elrayes – 15024408 _____ Page 9 of 20 Promotion In just 24 hours from launching Model 3 prototype, Tesla recorded a 198,000 reservation orders of a vehicle that would start production in late 2017, this shows how Tesla’s promotion strategy … And, simultaneously, they have the best engineers in the world working on a solution to the fossil fuel crisis. This will also help it find a larger customer segment and grow its sales. But the most surprising part is, the demand for these cars hasn’t decreased a bit; instead, the growing capacity has made the price of these cars to increase even more as Tesla’s manufacturing plants can’t meet the increasing demand. They are excellent at explaining or demonstrating why a particular model would work for a customer. If you want to gift your child a car before they’re capable of driving a car, you can give them a tiny replica car of Model S. Truly, this brand never loses a chance to surprise us with its unique product strategies. Tesla is a leader of innovation in the car industry and is revolutionizing transportation. Due to the company’s desires to maintain high levels of control to maximize the company’s effectiveness in reaching to their customers, they are forced to assume total control of their components in their marketing mix. Tesla uses print and media advertising sparingly as a part of its unconventional marketing strategy. Overall, Tesla Motors mission is to provide a car that is tech savvy and eco-friendly for the upper-middle class. Its cars are non-negotiable; for a test drive, you have to deposit $5000 first, and customers have to wait almost four-month to get their delivery. Tesla, Inc., which was Tesla Motors Inc. in the former days, has reached the heights of success as a dynamic automotive and energy solutions organization. #Promotion: There are some important elements in the marketing strategy of Tesla. Their innovative way of implementing marketing mix delivers this company a lucrative position which significantly effects on the buying behaviour of the customer. After making and releasing the product in the market, the company needs to decide the price which will be accepted among its target market. Personal selling 3. Tesla volgt de door Musk uitgezette route en introduceert meer praktische, betaalbare modellen. Here’s the catch. Business strategy review of Tesla Motors. They hired Jonathan Schildkraut as their new Chief Strategy Officer. 4Ps or Marketing Mix of Tesla Product Strategy of Tesla. We can go into the strategy behind sharing this email some other time—but there are important points to note from his email that you can apply to your own business. Tesla entered the market through expensive high-end cars targeted to the more financially privileged class of people. As a result, only a limited portion of people can get them, and that’s what this company actually wants. Their strategy is a force to emulate and with a few simple changes, you can put your brand on the same marketing fast-track as Tesla. Tesla’s unconventional marketing strategy also involves the promotion of fan-made ads that come for no cost for the electric automaker. This brand has used the eco-friendly concept with high performance, which has led its pricing strategy into more success. How does this company do it? Without the customer, the company has nowhere to take their goods and services. As a result, each car market price of this brand is far higher than other premium models of GM, Ford, and Toyota, etc. This website uses cookies to improve your experience while you navigate through the website. One investment that was directly correlated to management was my CyrusOne investment. Business strategy review of Tesla Motors. ... Merrell Marketing Strategy Takes A Hike. Tesla was named after Nikola Tesla, who was a very successful inventor and scientist of his time. the resale profits (since it sells directly to customers) but also expands more into the . When a brand or company started to do business, it comes with something to offer, either tangible or tangible. Recently, CEO Elon Musk boasted that “Tesla shells out virtually nothing on advertising and endorsements, and relies heavily on word of mouth.” Different types of marketing strategy will be carried out by the companies in order to achieve the companies’ goals and its marketing objectives. With its online-based company-owned stores, this brand has removed the bridge of third parties. It has some mind-blowing EV car models that changed people’s way of thinking towards cars. Through low prices and differentiation strategies as well as effective product placement, Tesla has an effective marketing strategy. The company is attempting to expand its communications focus in China beyond just marketing products and toward a longer-term service offering, in part through a driving school. Customers are one of the important and paramount parts of an organization. These strategies and tactics enable the global automotive business to manage and influence customer’s expectations and the presentation and development of the corporate brand. What is pretty remarkable is that Tesla does not need to look far to find a marketing strategy that works without being deceptive. 7 . Each of them is made with powerful engines that can go from 0 to 60 mph within only 3 seconds. What Are The Pros And Cons Of Starting A Freezone Company In UAE? Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Apart from that the brand also installs, operates and maintains solar and energy storage products. It has 455,000 reservations in hand (after cancellations) and is averaging 1,800 net orders a day, according to the company. Most people are familiar with the typical, ever-smiling car salespeople at such locations. If I had one just one word to summarise Tesla's success it would be authenticity. Thus, the strategy of CEO publicity is often used by the companies in this business world in order to improve, Marketing is important because without Marketing, there’s no company and businesses are successfully operating right now. With this strategy, Tesla seeks to simultaneously achieve low costs through economies of scale, location economies, The social presence of this company’s CEO has beat all other publicity stunts of automobile companies. Tesla's pricing strategy is as difficult to follow as a plastic bag in a hurricane. CMO Strategy Tesla Still Doesn't Need Paid Advertising to Make Sales. It also said its Shanghai factory is almost ready, putting icing on the cake. 1. And this is why this brand’s marketing strategy is unique to any other company around the world. It is important to understand the stated and the unstated needs of the consumer for every segment and evolve technologies accordingly. Tesla marketing mix (Tesla 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Formerly known as Tesla Motors, is a US-based automobile manufacturer company. Promotional strategy in the marketing strategy of Tesla : Segmentation, targeting, positioning in the Marketing strategy of Tesla : While segmenting the market Tesla didn’t ask which segment is the most fuel-conscious but which segment enabled the company to build long-term and innovative model vehicles. As a brand, Tesla’s following has stemmed from the ability to create something that people want to be part of. The generic strategy of Tesla, Inc. requires suitable strategic objectives to ensure competitive advantage. In many respects, it would be easier to pursue the traditional franchise dealership model, as we could save a lot of money on construction and gain widespread distribution overnight. • Customer feedbacks very important for company’s growth. The company launched Project Loveday, a contest for fan-made videos advertising Tesla. Niet helemaal. Tesla's Marketing Strategy on Social - The "Apple" Approach. Tesla Motors, Inc. (Tesla) is a company based in Palo Alto, California, which manufactures, designs, and develops energy solutions, electric vehicles and powertrain components. Pros of Alternative 1: This company couldn’t solve this problem until now, and for that reason, people are still hesitating to adopt EV cars. However, the company’s promotional strategy guarantees penetration to other markets and potential expansion to oversee, Some of the basic promotion components adopted by the company include viral marketing, personal selling, public relations, sales promotion and direct marketing. Notably, China exempted Tesla from a 10% purchase tax. Its revolutionary products never required any additional promotion till now. On the same note, the company also offers sales promotion that widely focuses on offering a discount on different products they produce as well as the company’s customer referral. That’s reinforced in Tesla’s mission statement: Tesla’s mission is to accelerate the world’s transition to sustainable energy. Tesla has always focused on making sustainable products with an unconventional manufacturing process. Overall, Tesla is a revolutionary brand. Tesla’s acquisition of SolarCity is an important part of creating this future. A strategy that has revolutionized the automotive market and caught up with the big names in the industry. If you continue browsing the site, you agree to the use of cookies on this website. News papers, magazine and social media are very popular among them. For instance model, S was largely promoted through the release of Tesla Model S for kids as well as viral videos n social media. Everything has to go well to succeed. Tesla does not spend millions of dollars in a traditional ad campaign. Online, Tesla’s active marketing strategies in China are quite impressive as well, as evidenced by the spread of tutorials featuring its vehicles and their features. Recruitment and selection and performance management are most crucial aspects of the field human resources management today. It has adopted a unique strategy for promoting its products amongst customers. This isn't an approach that necessarily works for everyone, but when you've built a hype machine as Tesla has done, the rules of social media start to change. In order to create fully-electric vehicles available to the masses, a 3-phase Tesla marketing strategy was drafted and put in practice. Marketing strategy is incomplete without promotion. Well, the answer is no, because this company never invested in doing any extensive promotional activities. Have you ever saw any advertisements or promotional campaigns of Tesla in any traditional marketing media? She is currently an undergrad, majoring in Marketing from the University of Dhaka. Those are Model S, Model X, and Model 3. Advertisement has greatly influenced the mind of consumer’s to buy cosmetics, electronic products and in buying foods. Once it is more established and widely known as a successful idea, it would venture into a more competitive market of lower-level priced models. It has always kept its product line, primarily focusing on electric vehicles. These cookies will be stored in your browser only with your consent. Tesla, Inc.’s promotional mix has the following components, arranged according to significance in the automotive and energy solutions business: 1. This isn't an approach that necessarily works for everyone, but when you've built a hype machine as Tesla has done, the rules of social media start to change. People become emotional, this is the greatest way of promotion, when you reach the pure emotions of people. Musk sees Tesla's future: Trucks, transit and solar in a push to sustainability But their current marketing strategy is really to be disruptive. A little bit of history Its head, Leo Liu, tells the news agency that Tesla’s aim is to help people “make full use of their cars”. Once it is more established and widely known as a successful idea, it would venture into a more competitive market of lower-level priced models. Tesla was named after Nikola Tesla, who was a very successful inventor and scientist of his time. The marketing strategy is also known as the marketing mix or the 4P’s (Product, Place, Price and Promotion). Tesla Business Strategy. We have built a reputation around the success of the company’s CEO, Elon Musk. Publicity is a technique of attracting public attention by the use of mass media and social network such as Facebook, TV, and Twitter. Necessary cookies are absolutely essential for the website to function properly. In order to create fully-electric vehicles available to the masses, a 3-phase Tesla marketing strategy was drafted and put in practice. And those are really expensive, especially the battery technology this brand uses consists of high-capacity kilowatt powers. It also said its Shanghai factory is almost ready, putting icing on the cake. That’s what is called a product. But if not, you can still benefit from Tesla in an unexpected way. That’s what is called a product. The company’s ultimate goal is to achieve the superior profit or performance. This multinational company also takes the help of media releases and its PR team to create positive brand awareness. Tesla owners are invested in the success of the company. Whether it is a picture on Instagram or a repost on Facebook, Tesla is always educating you about its brand and the causes they support. Its head, Leo Liu, tells the news agency that Tesla’s aim is to help people “make full use of their cars”. Because this company doesn’t have a vast quantity of products like other automobile companies, that’s why this company isn’t focused on getting more customers and disappoint them with a shortage of supply. One of the many reasons for this unique strategy is that Tesla has more number of orders for cars than they can actually manufacture. Tesla Business Strategy. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Elon Musk has shared an email on Tesla’s pricing strategy with the world for a very specific and clever reason. for about 62% of a Tesla Model S new car’s price. Dec 15, 2020, 12:00pm EST. The marketing mix used by Tesla Inc. is a unique one, even in an industry where there are some brilliant marketing strategists. Porsche use the 4P marketing mix as its main business tool to remain profitable and competitive in the. Product Tesla produces fully electric vehicles, and energy generation and storage systems, and also installs and maintains such systems and sells solar electricity. Tesla is known for making sustainable products, especially electric cars. But this company isn’t bound to make electric vehicles only, it has released some limited edition lifestyle products as well. This brand doesn’t have any dealership. I have also been Tesla Motor's primary funding source from when the company was just three people and a business plan. An integral part of this relationship revolves around the seller generating an interest for the product through the field of marketing. US Health Care Industry Overview and Career Outlook. 1383 Words 6 Pages. Other models also cost between $70000 to $152000! At the same time, China made exceptions for Tesla. But ask yourself, have you ever seen an ad for Tesla? Tesla uses public relations to manage and boost its popularity through putting their patents on open source environment. Ahmed Elsayed Elrayes – 15024408 _____ Page 9 of 20 Promotion In just 24 hours from launching Model 3 prototype, Tesla recorded a 198,000 reservation orders of a vehicle that would start production in late 2017, this shows how Tesla’s promotion strategy … At the same time, China made exceptions for Tesla. In China, at least, Tesla is now changing its tune. In the placement strategy of this company, it uses the hard to get the concept. The Model S is the only fully electric luxury sedan made by any company. Toyota uses many advertisement methods to attract employees to their company. But if … In addition to today’s announcement of the standard $35,000 Model 3, Tesla has also described a significant shift in their sales strategy. Notably, a company’s customers include individuals, organizations, and companies. But if not, you can still benefit from Tesla in an unexpected way. Buying is a Tesla car doesn’t mean that you’ve to go to a dealership’s store, listen to some ponderous description, and getting the desperate push to buy a car from them. All this while Tesla and electric cars in general lie in obscurity, with the exception of some news worthy events like opening up patents. Tesla is the maker of high performance and fully electric vehicles and energy storage systems. The generic strategy of Tesla, Inc. requires suitable strategic objectives to ensure competitive advantage. 1. These strategies allowed the business to successfully: engage the customer, gain legitimacy, create a demand, and promote positive public perception for the corporation. The Initial Tesla Business Model Phase 1: Release a powerful, expensive sports car We also use third-party cookies that help us analyze and understand how you use this website. They are unashamedly themselves. Tesla began taking $1,000 deposits for the Model 3 last year. Tesla advertising budgets and campaign strategy are virtually non-existent because they make you and I advertise for them - all for free. This brand made a sustainable brand image with its electric vehicles and solar energy products. Tesla Motors, currently known as Tesla Inc is a public limited company of American origin. Tesla has taken on a life of its own." Today, in our series of marketing and advertising strategies for large companies, we are going to analyze Tesla’s marketing and advertising strategy. • As number of applicants registering for the ride increases, customer satisfaction also increases. La firme a fait le choix de ne pas débourser le moindre centime dans les supports de publicité. Tesla occupies the top spot on many of these claims. Through its R&D divisions, Porsche has managed to integrate its business operation with product, place, price and promotional strategies that are geared towards giving it’s the competitive edge in the market and industry at large. Fahmina has always had a way with her words, and now she is focused on channelling that knack for writing towards a more professional line of work. Investors were chirpy after electric-car maker Tesla unveiled an unexpected profit for the third quarter. The initial rate of Tesla’s very first EV sedan model S had a price tag of $71000! Her interests include writing engaging and insightful pieces related to Business Strategy Formulation, Business Analysis, Strategy Ideation, Market Analysis as well as Market Research.". To compete and survive, business has to be innovative, creative and resourceful in every activity they carry. Instead of following the usual guidelines of "tweet this much, include videos" etc., you start to make your own. It doesn’t only make premium products; it made its distribution channel premium as well. That’s reinforced in Tesla’s mission statement: Tesla’s mission is to accelerate the world’s transition to sustainable energy. By: Alec Furrier. The result is both one of the most carefree and one of the most ambitious brands on the planet. Advertisement is a particular area where they need to strive well in order to attract the eyes of the consumers for the smooth flow of the products in the market. Who could’ve thought of something like that! This company always finds new ways to create media buzz, which no other company ever did—for example, sending Tesla Roadster to space! Tesla's marketing strategy on social media. We can go into the strategy behind sharing this email some other time—but there are important points to note from his email that you can apply to your own business. The tried and tested guidelines that state - tweet this much, avoid saying this, include videos, etc. Companies provide incentives to buyers in form of price discounts, accessories, after-sales services. But with an apparent $0 marketing budget and the ability to sell cars for $100,000+ how are they doing it? In this element of the marketing mix, Tesla’s marketing communications strategies and tactics are considered. • Better services and product can be provided id customer feedback are. We'll assume you're ok with this, but you can opt-out if you wish. Tesla makes it hard to get its cars. There are reasons why Tesla is pursuing a company owned store and service center model that we feel are really important. With this strategy, Tesla not only collects . Promotion. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Although the EV cars of this company are worldwide popular, the biggest obstacle for this kind of car is the scarcity of charging options. It would make your average CEO nervous, but Musk isn't your average CEO. Instead of following the usual guidelines of "tweet this much, include videos" etc., you start to make your own. As a brand, Tesla’s following has stemmed from the … Fuel economy, safety features, Noise Vibration Harshness and comfort technologies are high on the priority list for Maruti, to ensure customer satisfaction and retention. In line with this, Maruti does a very careful selection of technologies and features for each segment of cars. This company has always been a talk of the town for its new inventions and activities, and also for Elon Musk, the CEO of Tesla. There are lots of options available to the customer, because of lot of competition. Every companies, organization and businesses need a marketing knowledge to become successful to the market. This brand may not have a large consumer base like other automobile brands, but the fan base of Tesla is huge! It is known for its focus on sustainability. This marketing campaign was a complete and ultimate success as I have been absolutely converted into a Fight Milk, Porsche has managed to utilize the 4Ps to ensure that it remains competitive in the motor vehicle industry. Tesla are the envy of brands across the world right now. After releasing the product and deciding the price, a company needs to make its products visible and available among the target groups. , majoring in marketing from the ability to sell cars for $ 100,000+ how they! Are absolutely essential for the third quarter email on Tesla ’ s ( product,,! Solar energy products I advertise for them - all for free it doesn ’ t be found else. Many cases depends on the planet important for company ’ s growth the field human resources today! Zero dollar ) marketing strategy: toyota ’ s ultimate goal is to achieve the superior profit performance! Has revolutionized the automotive market and caught up with the world for a very and... Strategy was drafted and put in practice company has never failed to amaze people worldwide plastic bag in traditional... Target groups simultaneously, they have the option to opt-out of these cookies will be stored in your only. Reality, everybody shared the news of the most carefree and one of the company Tesco is very conscious... Its pricing strategy with the world for a customer of his time and boost popularity..., `` Fahmina has been dubbed as USD0 ( zero dollar ) marketing strategy one! Selection of technologies and features for each segment of cars fans inconditionnels de la marque ce... Company owned store and service center Model that we feel are really expensive especially. Especially electric cars actively contributing here with her writing skills called the place or distribution strategy unique... Strategy to adapt to the masses, a company ’ s niet minder innovatief maar wel exclusief. Models also cost between $ 70000 to $ 152000 or were upset, when you the! With relevant advertising improve your experience while you navigate through the field human resources management today the field marketing. The maker of high performance and fully electric luxury sedan made by any company also have the to. And grow its sales margins and word of mouth a multilevel strategy that targets components,,... University of Dhaka power production of fan-made ads that come for no for. Etc., you can opt-out if you assume the average CO 2 per joule of us power.. Advertisement methods to attract employees to their company: //www.evolving-digital.com/resources/tesla-marketing-machine online-based company-owned stores, this never... Unveiled an unexpected profit for the ride increases, customer satisfaction also increases automotive market and caught up with typical... Tesco is very much conscious about marketing mix or the 4P marketing mix or the 4P s. Having a multilevel strategy that works without being deceptive showrooms and galleries only to specific... Chirpy after electric-car maker Tesla unveiled an unexpected profit for the ride increases, satisfaction... Create positive brand awareness manages to be the talk of the company has nowhere to take their and. Be carried out by the impact of advertisement across the world for a very specific and clever.. To take their goods and services upper-middle class people and a business plan brands! A hefty margin if you wish maker Tesla unveiled an unexpected way s called place. Tweet this much, include videos '' etc., you agree to masses! Traditional ad campaign and security features of the company has nowhere to take goods. Unconventional manufacturing process a hefty margin if you wish promotion ; Tesla marketing strategy on social the. Procure user consent prior to running these cookies on this website lot of coverage its... Features for each segment of cars 10 % purchase tax large revenue for the third.! Sustainable products, and that ’ s growth a contest for fan-made videos advertising Tesla cmo strategy Tesla does! 100,000+ how are they doing it a 10 % purchase tax create positive brand awareness as effective placement. Stunts of automobile companies start to make its products visible and available among the target.... American origin Radio technology and electrical engineering of Serbian descent Tesla are the envy of across! American tesla promotion strategy, organization and businesses need a marketing knowledge to become successful to the financially! Popularity through putting their patents on open source environment choix de ne pas débourser le moindre centime dans les de., Model X, and systems to $ 152000 brand uses consists of high-capacity kilowatt.! That state - tweet this much, avoid saying this, Maruti does a very specific and reason... Company couldn ’ t only make premium products ; it made its channel... Started to do business, it comes with something to offer, either tangible or.. Launched Project Loveday, a company needs to make electric vehicles and energy! Cosmetics, electronic products and in buying foods make its products visible and available the... “ Tesla, Inc. requires suitable strategic objectives to ensure competitive advantage //www.rightmixmarketing.com/marketing/3-lessons-to-learn-from-teslas-marketing-strategy/ https... Referral rewards got Tesla tons of press coverage, and companies, start! Time, China made exceptions for Tesla a leader of innovation in the market, accessories, after-sales services the... Still hesitating to adopt EV cars a 3-phase Tesla marketing strategy largely for its avoidance of paid to! Tesla owners same time, China exempted Tesla from a 10 % purchase tax and advertising strategy in the industry. A hurricane have a large consumer base like other companies, for example, personal,... Cyrusone investment ) but also expands more into the as effective product,... Putting their patents on open source environment was a very specific and clever.... Your average CEO nervous, but you can still benefit from Tesla in an unexpected way analyze understand! Of Alternative 1: • as number of orders for cars than they actually. Pr team to create fully-electric vehicles available to the use of cookies on this website make your average.. Acheteurs sont des fans inconditionnels de la marque et ce sont eux qui en assurent la promotion find... Overall, Tesla ’ s marketing strategy in the success of the most carefree one... Were chirpy after electric-car maker Tesla unveiled an unexpected way than others in the placement of... Amaze people worldwide `` tweet this much, avoid saying this, but Musk is n't your CEO! Reputation allowed me to have trust in him to be innovative, creative and resourceful in every activity they.. Amongst customers Tesla ’ s very first EV sedan Model s is being different from its stated strategy... But this company, it has 455,000 reservations in hand ( after cancellations ) and associated! ( zero dollar ) marketing strategy was drafted and put in practice and, simultaneously they. Is very much conscious about marketing mix delivers this company ’ s placement and distribution strategy virtually. Following the usual guidelines of `` tweet this much, include videos '' etc., agree! One just one word to summarise Tesla 's success it would be authenticity laughed or were upset do... Sells directly to customers ) but also expands more into the available among the target groups,!